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Amiad Water Systems Selects MasterDAM by IDEA as the Organizational Digital Asset Management

Amiad Water Systems, a leading global company that specializes in the development and marketing of systems for water treatment and filtration, has selected IDEA Information Systems’ MasterDAM to serve as their organization’s Digital Asset Management solution. Prior to implementing MasterDAM, the company utilized an outdated system that served as a platform for saving files and sharing digital […]

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DAM vs. CMS: Does it Have to Be One or the Other?

These days, digital marketing is an integral and inseparable part of any business’ lead generation, sales, and customer relationship management activities. This is true for B2B and B2C organizations alike. To be seen and secure deals, it is imperative that your brand, its values and its offerings are placed precisely under your target audience members’

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DAM vs. MAM: Which Asset Management Solution Best Suits Your Organization?

In an ever-digitizing world, within which businesses create scores of content to inform, engage, and convert as many customers as possible, organization is key. As such, it comes as no wonder that spending on digital solutions to manage said assets and enable easy and timely retrieval, is on the rise. In fact, the global digital

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5 Best Practices For Effective Digital Asset Management

It’s hard to imagine work without using digital assets. Professionals and employees create, use, store, share, and edit digital files regularly for work. But anyone will know how messy one’s desktop or shared company folder can get once digital assets pile up through time. Hence, the need for digital asset management has increased rapidly over time. Digital

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